For new developments
Sell the place
before it’s built.
A guide to your community that buyers play on their phone: the story, the land and the amenities, how buying works, and every available homesite or residence. They can ask it anything. It answers from your materials and sends the rest to your sales team.
Community guide · told by its founder
Hollow Creek FarmThe story, the land, the barn
Homesite guide · video
Homesite 14 · 6.2 acresThe Meadow design, to be built
Residence guide · 6 rooms
The MeadowOne of four home designs
What a listing can’t carry
A vision, sold
one phone call at a time.
- 01The listing says five to nineteen acresThe buyer still calls to ask how much land comes with it. Your team answers the same questions all week, one call at a time.
- 02The founder tells the story on siteIt is the best part of every visit. Most buyers never get a visit, and the ones who do can’t replay it for a partner at home.
- 03Renderings show the placeThey don’t explain it: what is built and what is planned, how buying a homesite works, why this land and not the next.
What’s in it
The walk you give on site,
for every buyer who finds you online.
- 01The community, told properlyArrival, the story, the land and the amenities, built and planned and labelled as such, how buying and building work, the home designs.
- 02Every homesite or residenceIts own guide and short video, with an MLS-ready link. When a homesite sells, its guide comes down and the community guide stays.
- 03Questions, answered from your materialsThe site plan, the HOA and architectural standards, the price sheet you approve. What it can’t answer goes to your sales team, with the buyer’s contact.
- In your voice, if you wantWe send the founder a link; they record the story on their phone, and every buyer hears it from them. Otherwise an AI voice narrates it.
- You approve every wordNothing reaches a buyer until you publish it, and any line can be changed in Convo Studio, by hand or by asking the assistant.
- Leads go to your sales teamShowing requests and the questions it can’t answer reach the people who sell the community.
Where it goes
One link,
everywhere a buyer looks.
- Every MLS listingEach homesite gets an unbranded link for the MLS’s virtual-media field, and a branded one for everywhere else.
- At the gate and on each markerA QR code a buyer scans while standing on the homesite, or driving the community on a Sunday.
- After the site visitThe follow-up email carries the guide, for the partner who couldn’t come. Vertical and wide video for social, and an embed for your website.
What you learn
Every question buyers asked,
before they ever called.
Each month you see what buyers wanted to know about the community and each homesite: the questions your materials answered, and the ones they didn’t.
- “Which homesites back onto the preserve?”A question about the land
- “Can I keep horses?”A question about the rules
- “When does the second phase open?”A question about timing
How it starts
A draft first.
Then decide.
- 01Send us your communityIts website, or a listing link from it. A condo building’s project site works the same way.
- 02We draft itThe community guide and a guide for a homesite or two, from what is already public. It costs nothing to see it.
- 03You make it yours, then publishChange anything in Convo Studio, record the story if you like, and share one link everywhere.
Lot and estate communities · new-home communities · condo buildings · new-homes teams
Send us your community’s website. We’ll show you its guide.
Priced per community, month to month through sellout, with every homesite or residence included. Teams that sell several communities get one plan for all of them.