INSIGHTS

Analytics, Q&A audit,
and reports.

The legacy audio-guide world returns broadcast metrics: starts, completions, language mix. Convo returns those, and also the relationship signal — what visitors actually asked at each stop, anonymized, grouped, and summarized. That signal is what a director carries upstairs.

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THE QUESTION SIGNAL

What visitors
actually asked.

Broadcast metrics tell you a visitor pressed play. They don’t tell you what the visitor was thinking, or what they wanted that the tour didn’t give them. Convo has a back-and-forth in it, so we can show you the layer underneath. Insights clusters the questions a tour received by meaning — not by keyword — and surfaces the themes visitors keep returning to, with a count and a representative sample for each.

admin.convo.app/insights
CONVO
REPORTS
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Analytics
Insights
CONTENT
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Collection
ORG
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THIS WEEK · MERIDIAN
Question themes
LAST 7 DAYS
TOP 5 BY VOLUME
How old is this?
142
Where was it found?
98
Is this the original?
76
What does it mean?
64
Who made it?
51
admin.convo.app/analytics
CONVO
REPORTS
Dashboard
Analytics
Insights
CONTENT
Tours
Stops
Collection
ORG
Settings
LAST 30 DAYS
Engagement
↑ 28% MoM
STARTS
3,482
↑ 12%
COMPLETIONS
2,184
↑ 18%
AVG SESSION
11m
↑ 4%
DAILY STARTS · 30 DAYS
ENGAGEMENT METRICS

Where they lingered,
where they dropped.

Every Convo tour ships with the metrics you’d expect — how many visitors started, how many made it through each stop, which language they picked, how many opened a chat, average session length. The shape of the day: busy morning, quiet afternoon, the spike after a school group came through. If your director wants a single chart that shows the tour is alive, this is the chart. It’s the floor, not the ceiling.

LANGUAGE MIX

Language uptake across
the whole audience.

Because every Convo tour ships in ten languages by default, the language report is the first place most directors learn who their audience actually is. Korean climbs the chart in cities with growing inbound tourism. Arabic surfaces a visitor population the institution hadn’t programmed for. The mix is grouped by tour, by stop, and over time — so seasonal swings show up in the same view as long-run demographic shifts.

admin.convo.app/analytics/languages
CONVO
REPORTS
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Analytics
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LAST 30 DAYS
Language mix
3,482 SESSIONS
SHARE OF SESSIONS
EN · English42%
ES · Español21%
ZH · 中文12%
FR · Français8%
DE · Deutsch6%
IT · Italiano4%
PT · Português3%
JA · 日本語2%
KO · 한국어1%
AR · العربية1%
admin.convo.app/qa-log/turn-3492
CONVO
REPORTS
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Analytics
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CONTENT
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Q&A AUDIT · TURN 3492
Where the answer came from
● GROUNDED
VISITOR · STOP 04 · 11:42 AM
“How old is it, really?”
CONVO · ANSWER
Around 2400 BCE — Old Kingdom, the same period as the Giza pyramids.
CITATIONS · 2
CATALOG_2018.PDF · P.142
...dating from c. 2400 BCE, the statue belongs to the late Old Kingdom...
WALL TEXT · GALLERY 12
Contemporary with the construction of the Giza pyramid complex.
THE AUDIT LOG

Every question, every answer,
every source.

When a visitor asks the guide a question, the exchange is written into the admin portal. You see the question, the answer the guide gave, the language, the stop, and the source passages the model leaned on to ground the response. If the guide declined because it couldn’t ground the question in your materials, that’s in the log too. In a procurement conversation, this is the page we open. It’s the most boring and most reassuring view in the product.

THE TAKEAWAY MEMO

Reports for boards
and funders.

Reading the audit log line-by-line doesn’t scale across a thousand visitor conversations. So the admin runs an anonymized aggregation and produces three views: themes, gaps, and a takeaway memo. Themes are what visitors keep returning to. Gaps are the clusters where the guide kept declining because your source materials didn’t cover the ground. The memo is two or three paragraphs of plain prose — the version you’d paste into a slide your director carries to the board.

admin.convo.app/insights/memo
CONVO
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INSIGHTS MEMO · WEEK 22
What visitors asked
NEW
THEMES
Provenance dominated again — “is this real,” “who owned it,” “how was it found.” Worth answering on the wall text.
GAPS
5 declines on Stop 04 about excavation history. Add the dig record to source materials.
GENERATED FROM 412 TURNS · 3 EXHIBITIONSSEND TO BOARD
COMMON QUESTIONS

Common questions from procurement.

The usual broadcast layer — tour starts, stop-level completions, language mix, chat sessions — plus the conversation layer: the visitor Q&A audit log and aggregated themes, gaps, and a takeaway memo for each tour. The broadcast numbers are the floor; the conversation data is what most directors actually want.
Yes. Every visitor question and the guide’s response is logged in the admin portal, along with the source passages the model used to ground the answer. You can read it the way you’d read a guestbook — by stop, by date, by language.
Aggregated views (themes, gaps, the takeaway memo) are anonymized — no session identifiers, no IPs. The individual audit log preserves per-session context so curators can read a single conversation end-to-end, but it’s not tied to a named person; visitors don’t create accounts.
You can export the audio for a stop today. A broader bundle — full analytics, transcripts, audit log, and Insights memo as a single download — isn’t shipped yet. For now we’ll cut you the export you need; ask and we’ll do it.
No. Dwell time at the gallery level is a gate-sensor question, not a phone question. We can tell you how long they listened to a stop and whether they finished it; we can’t tell you whether they were also looking at the work while they listened.
Native-app analytics tell you what people played. Convo tells you what people played and what they asked. The Q&A audit log and Insights memos are the part that doesn’t exist when there’s no conversation layer. If you only need broadcast metrics, Bloomberg Connects covers it.
Not as a dashboard builder. The data you’d build a KPI on — starts, completions, questions, themes — is all in the admin, and we’ll help you turn it into the one or two numbers your director actually checks. If you want a fully custom analytics product, this isn’t that.
SEE A REAL AUDIT LOG

Book a demo.
We’ll open the admin and read last week together.