NOTESWhat we’re
What we’re
thinking about,
what we shipped.
Short essays on what we’re seeing in galleries, occasional product changelog, and the occasional half-formed idea about audio guides as a medium. Written by the team. No marketing department.
MAY 5·ESSAY
The 2026 museum visitor: what’s changed and what it means.
Five expectations that have already shifted under museums’ feet — not trends to watch, but realities to address. What it means for interpretation, and how to think about the next round of audio.
ERIC DUFFY
·
7 MIN READ
READ
APR 28·ESSAY
Authenticity and AI: addressing the elephant in the room.
When you say AI-generated audio to a museum professional, “authenticity” comes up inside five minutes. The concern is real and the answer is more interesting than the dismissal.
ERIC DUFFY
·
9 MIN READ
READ
APR 21·ESSAY
Families, scholars, and first-timers: one collection, many audiences.
A retired art historian and a seven-year-old stand three feet apart in front of the same painting. They want completely different things. The museum has one audio tour. Who is it for?
ERIC DUFFY
·
8 MIN READ
READ